The phrase “high street” is applied to the top of the line goods and clothing that are available for budget-minded shoppers. High street stores sell different products ranging from food, clothes, household items, hardware.
However, they are mostly known for their clothing, which is termed “high street fashion.” High street fashion may be made with very high standards and decent, quality materials. Still, its high quantity manufacture and sale reduces its exclusivity. High street fashion can be found anywhere. It is available in big department stores, out-of-town malls, chain stores, and other independent local shops.
WHY IS IT CALLED HIGH STREET?
As medieval towns grew alongside main routes, so did lodgings and possibilities of sales presented to passersby. The name “high street” soon became the name of urban roads containing shops and hence the main retail centers of a town. People refer to shopping on the high street when they mean the main retail precinct. It can also be taken to mean a specific street carrying the name of a high street or one of its variants.
High street brands are so-called because they are mass-produced, and they pay no credit to a specific designer. These brands have design teams that work together on their seasonal fashion items or collections. High street fashion originated from the UK. It means clothes that you could buy on your average UK Street.
WHY HIGH STREET SHOPS ARE CLOSING DOWN
Only one or two generations of people who live in close proximity to town centers still shop on the high street every day. The younger generations rarely visit the stores and will prefer to find things online. Online shopping sometimes provides better deals than the typical high street.
High street stores also have overhead costs like paying rents, taxes, staff salaries, keeping the heating and AC on, among other things. All these costs come out of their little or no profits. Even massive stores are not spared of this domino effect, which has led many of them to merge. The combination of unrealistically high rents, lack of customers, packing restrictions, and the growth of online trade has created a massive backlash to high street stores. There are speculations that High street and Main Street on both sides of the Atlantic will eventually disappear, and shopping will be delivered to customers by drones.
SOLVING THIS PROBLEM
With a few changes in the business strategy of high street stores, they can reclaim the glory days of their booming business and customers. One of these strategies is creating an online platform. By replicating the convenience and price benefits that online shopping store offers customers, typical retail stores are better equipped to compete against the former.