According to the Cambridge dictionary, high street fashion refers to clothing that is readily available for purchase by the public rather than custom made by fashion designers. High street fashion might be made in very high standards and top quality materials.
Still, the production and sale in a large proportion reduce its exclusivity. High street fashion can be found anywhere, in big stores or shops, malls, chain stores, and other related establishments. The phrase refers to the top-notch goods and clothing, although the target market is budget-conscious shoppers. High street fashion provides budget-friendly products to them.
HOW TO FIND HIGH STREET DISTRIBUTOR
If you are visiting Britain for the first time, locals would sometimes direct you to the “high street” when you ask for directions. You’re most likely confused, wondering what it means. The high street is a phrase used to describe places that are so much part of everyday life in the United States. Their popularity is such that the locals hardly feel the need to explain to tourists or visitors where these high streets are or why they are named in that manner. The term “high street” is used daily in the United States.
Put simply; the high street is the main street in a town or city where all the shops, stores, and banks are situated. High street fashion (as it is commonly known) is one of the popular phenomena that originated from here.
THE PROBLEMS PLAUGING HIGH STREET STORES
Online Shopping Invasion
The innovation of online shopping has begun to rot some high street stores. The spread of massive stores like Wal-Mart in medium-sized towns has killed once thriving small businesses, and Internet shopping has compounded this problem. People rarely patronize small businesses that are still surviving. Customers are sliding into the world of technology, and more is it come.
Advanced Digital Economy
The business rates are too high, and with an increase in internet shopping, people are no longer buying on the high street anymore. It is much easier to shop online. The internet offers much better deals than the conventional high street stores. Technology, entertainment, clothes can be purchased online for oftentimes, a fraction of the price. Of course, a customer would not want to forfeit this deal.
This is another problem high street stores are facing. Local councils try to increase available funding due to a lack of investments. This leads to a continuous rise in the rent of the high street. Many high street stores are unable to handle this rent payment and end up closing down.
High street stores can compete with online market places and e-retailers by adopting some of its strategies. Nevertheless, high street shopping will always remain a classic legacy.